The Help Desk was established to quickly assist our clients with support questions, updates and emergency situations. Lately many clients have called with their support questions and it has caused a delay in assisting all our clients efficiently.
We have created a new policy that we will no longer be assisting clients with regular support issues over the phone. Our support staff has been able to resolve the average update/ help ticket in about 4 hours. We have increased the staff to handle the load of support issues.
We appreciate your cooperation with this new policy. We feel it will be better for our Website Design clients by establishing a level of dependability through the Help Desk.
With Google Reader, keeping up with your favorite websites is as easy as checking your email.
- Stay up to date Google Reader constantly checks your favorite news sites and blogs for new content.
- Share with your friends Use Google Reader\'s built-in public page to easily share interesting items with your friends and family.
- Use it anywhere, for free Google Reader is totally free and works in most modern browsers, without any software to install.
If you are interested click the link below. It is easy.
http://www.google.com/intl/en/googlereader/tour.html
The hype about Google's PageRank has produced lots of questionable sources for marketing. The best way to increase PageRank is to increase links from other sites to your own website. "But how can I do that?" I've asked myself that question many times.
1. The artificial method:
There are lots of backlink 'farms' (services that sell backlinks), but only a handful provide decent results. This is probably the most convenient way to go if you have lots of money but little time. Watch out for the 'shadiness' in these services when searching for a good backlink farm. Some of these services run a fine line next to scamming. They'll charge decent prices but their backlinks won't produce ranking results for your website. That's because google ranks pages based on quality and popularity. Much of the backlinks you receive from these backlink farms won't have great rankings to begin with, and thus won't increase your own rankings.
2. Networking--the organic method:
Bloggers are the chief users of networking. We can learn a little about their methods though, because they work! Networking is exactly what it means in the real world--to make friends in high places. However, networking on the web is a little different.
The financially successful bloggers are successful because they've got killer content. Their content has depth, uniqueness and quantity. Good bloggers, however, are also very active in the virtual world. They are constantly reading other blogs and leaving their own comments. They leave good, profound comments, that people like to read and link to. I like to call this positive footprinting. Everywhere they go on the web, they leave these footprints that help to point users back to their own website. As we already know, Google tracks all of these footprints (self-made backlinks) and increases ranking based upon the number of footprints the blogger has left. Google is into ethical backlinks--and this method of working directly with other sites is the most ethical way to promote your website. Rather than trying to get in through the back door with many backlink farms, this method is straightforward and honest. Google loves to track these kinds of results.
Be Creative
There are lots of places to go to leave your own footprints. Do you think your site has some great information about cooking salmon? How about adding adding a reference to the Wikipedia page about salmon (http://en.wikipedia.org/wiki/Salmon). You can even add your two cents into the content.
Look into other sites in your field. Perhaps you don't want to mess with your competition but maybe there are forums, or blogs that contain themes of your industry. You must be good at what you do in your business, so show people the ropes of your field. How about creating a little video on youTube about an interesting bit of news in your industry? As you can see, with just a little creativity and searching, you can find lots of sources to submit your footprints.
Obviously this method costs nothing but it is very time-consuming. However, I believe it is the best way to increase your results. Try it out.
Domain age is a factor that search engines consider when ranking your site. Put yourself in the shoes of the search engines. You want to create the best search results and experience for your customer. Domains that have just been purchased, on the whole, are more likely to not produce a good resource for the end user versus a site that has been around for 6 years.
This does make sense and holds true in the business world. A restaurant is a prime example. A place of business must first earn its rank and place in the market. Slowing growing more customers and expanding is natural to any successful business. But in the internet world there are tricks to jump-start your site.
Purchasing a domain name that has been around for several years is a great way to increase ranking after Only Websites builds your website. This would be muck like merging with another well-known business. If done in the correct way this can be an excellent help to your goals of having great ranking.
I have found a tool that can help determine if a domain name for sale is new or old. Here is the link:
http://www.seochat.com/seo-tools/domain-age/
If you are interested in purchasing an existing domain name we can give you advice and help in this area.
Have a great week and happy marketing!
Daniel Todd
February Marketing Newsletter: Pagerank
What is Pagerank?
Google describes Pagerank:
“PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important'.”
In other words PageRank is a number that represents how important a page is on the web. Google figures when a page links to another page, it casts a vote for the other page. The more votes a that a page gets, the more important the page must be. Also, the importance of the page that is casting the the vote determines how important the vote is. Google decides a page's importance from the votes it receives. Each vote is taken into account when a page's PageRank is calculated.
Google's way of deciding a page's importance is PageRank. It matters because its one of the factors that determines a page's ranking in the search results. It's not the only factor that Google uses to rank pages, but is an important one.
How can you increase your Pagerank?
Pagerank can be built by increasing
your "incoming links." Incoming links are links that come
from other pages. This means that the more pages out there on the
Internet that are linking to you, the more likely you are to get
indexed on Google, and the higher your Pagerank is going to be. The
battle for Internet placement has become the battle for obtaining
links.
But just having incoming links is not enough. Recent
algorithm changes and increased artificial intelligence is becoming
more and more sophisticated. Getting links from link farms or other
shady pages is no longer going to work. Instead, you need quality
links from quality pages--pages that have content relevant to yours.
Building up a network of such links is the way to the top of the
search engines.
OnlyWebsites.com is committed to adding you to
the legitimate networks that can increase your Pagerank without
penalization.
A great tool you can use to check your
Google Pagerank is Self SEO. The link is:
http://www.selfseo.com/check_google_pagerank.php
You enter your website URL, and you
receive your Google Pagerank, and other counts on your website.
Please let us know if you have specific questions regarding what onlyWEBSITES's internet marketing package can do for you!
Sponsored Listings
Sponsored listings are those purchased by a website owner (i.e. you) from a search engine (i.e. Google, Yahoo or MSN).
Each search engine has ueses a different method and progam for facilitating the purcahse of sponsored links. Google has “AdWords” while Yahoo! has “Search Marketing!”
These links are often referred to as PPC (pay-per-click) or Cost-Per-Cick listings. Essentially, each time a web user clicks on your listing you are charged. The amount you pay per click depends on the quality of your ad, the quality of your site and the competition you have for a specific term.
For instance, you may be a lawyer who wants to be found for “environmental attorney in florida.” If you choose to use PPC advertising you would write a brief add and then big on placement. Your listing would appear on the right hand side of the search engine results when “environmental attorney in florida” is searched for.
Natural Listings
Natural listings are those listings whose position is determined entirely by the search engines. No individual or company can pay to influence their positioning in the natural search engine results.
Search engines use complex algorithms to determine how they will rank websites. Included in these algorithms are things like keyword density, ease of site navigtion, readable text, backlinks, fresh content, and title, description and meta tags. Each element is weighted differently, and these weights often shift over time as search engines deem one element to be more indicative of a quality site than another element.
In search engine optimization (SEO) we work on tailoring your site to fit what the search engine algorithms are looking for. Because search engines do not release their algorithms to the public, search engine optimization is not an exact science and no company can guarantee specific placement.
As search engine optimizers we seek to understand the goal of the search engines. Search engines strive to provide web users with the most relevant websites. When you search for an “environmental attorney in florida” you don’t want to be provided with a list of hair stylists in california. This concept is intuitive.
Each element in the algorithms make sense. From the search engines point of view, the more times you discuss a keyterm in your content, such as “environmental attorney,” the more likely it is that you are actually an environmental attorney. Therefore, no mention of this term would indicate that your site is not relevant to this keyterm. This element, as well as all the others, are included in the algorithms because they are each indicators of the relevancy and quality of your site.
I just thought I would offer this quick link to generate some ideas about pay-per-click vs SEO. I hope this helps.
http://www.webpronews.com/insiderreports/2007/11/06/organic-seo-vs-ppc
Of course you have heard the cliché that consumers are turning to he web to find out about your business. They will judge your business based on your website design. It is no longer a surprise. So how can you make the transition? Here are some basic criteria to consider when developing you business’ website design. Please keep in mind that specific business are going to have more specific website needs and if you would like to discuss your specific needs please call me to discuss @ 800-932-6030.
How do I look? You design must look professional. Now more than ever your initial impression will have an effect on the efficacy of your business’ website design. Why? Because with a website design, anyone can make a website design so the more credible the design, the more likely you are to best your competition.
Pick up the phone! With all the competitive options available just picking up the phone can give you a one up on other websites. When you pick up the phone you tell your customer that you are not just another fly-by-night operation, and that you will be available to your clients needs.
Keep it simple and focused. If you website confuses your client instead of giving them precisely the information they need and exactly how to move to the next step, you will lose business. A good rule is that it should take under 7 seconds to find out who you are, what you do, and how to contact you.
Update your site often. Search engines and customer like it when you update your site. It ensures them that you are still around and doing business. Search engines give precedence to sites that are updated often.
Please contact me to discuss your business website needs.
Of course you have heard the cliché that consumers are turning to he web to find out about your business. They will judge your business based on your website design. It is no longer a surprise. So how can you make the transition? Here are some basic criteria to consider when developing you business’ website design. Please keep in mind that specific business are going to have more specific website needs and if you would like to discuss your specific needs please call me to discuss @ 800-932-6030.
How do I look? You design must look professional. Now more than ever your initial impression will have an effect on the efficacy of your business’ website design. Why? Because with a website design, anyone can make a website design so the more credible the design, the more likely you are to best your competition.
Pick up the phone! With all the competitive options available just picking up the phone can give you a one up on other websites. When you pick up the phone you tell your customer that you are not just another fly-by-night operation, and that you will be available to your clients needs.
Keep it simple and focused. If you website confuses your client instead of giving them precisely the information they need and exactly how to move to the next step, you will lose business. A good rule is that it should take under 7 seconds to find out who you are, what you do, and how to contact you.
Update your site often. Search engines and customer like it when you update your site. It ensures them that you are still around and doing business. Search engines give precedence to sites that are updated often.
Please contact me to discuss your business website needs.
Are you thinking about a website design for your church? More and more congregations are turning to the internet to better communicate with their congregation and extend their community building resources. But what should a church website design include? Now that you have decided that a church website is appropriate how do you decide what to include. Here is some food for thought for your church website design.
Elements to include in your church website design.
- A calendar: An easy to use calendar function can be very helpful in keeping the congregation up to date on the latest church events. If this is regularly updated members can count on a place to check to confirm church activities and rely on this calendar as they plan their family activities each month.
- Discussion board: A church discussion board with moderator controls will allow member to become actively involved in research gospel topics or even just discussing current events. Building a sense of community in your church may be your best tool in keeping church member active in church culture.
- Search engine optimization: New families that move into the are will often turn to the search engines to find a church to attend. If you church is not coming at the forefront of these search engines such as Google, MSN, and Yahoo you may not be able to reach as many individuals.
- Donation Link: In your church there may be many willing participants who are ready to donate to the church and aid in financial needs. Including a donation link that accepts many kinds of payments will help all who would like to contribute do so easily.
- Prayer Requests: Keep your website visitors involved by providing them a form to request prayers. This will have church member coming to the website for a specific reason and viewing other parts of the site as they participate.
- Map and Directions: This is self explanatory but people will want to know how to reach your church so they can attend. An easy to read map can help.
If you have any other questions about your church website design please contact Jacob to discuss at 800-932-6030
In addition to the rememdies provided, we have also listed great ways to help you promote your website, your company and your name!
Include resources in your posts (articles, links, documents)
Simplify a complex legal issue (outlines, lists, shorter versions)
Write a how-to post
Write a how-things-work post
Write of a personal experiece
Include tips and lists frequently
Provide different perspectives
Submit your articles and/or become a blog editor
Post a review to a newsdirectory
Participate in discussions on related blogs
Make frequent posts to your blog: keep search engines and users coming back
Submit articles to ezines
Participate in Yahoo Answers
- http://answers.yahoo.com/
After applying a few of these remedies you are sure to be up and writing again in no time! Happy writing!
Our new radio ad is now playing in Las Vegas. We are now offering up to 25% off custom website design to all our Los Vegas customers.
Jacob
It can often be scary to work with free-lancer. There are three resons this can be danerous.
- Odd hours and no regular system: Many indivduals are doing website design as a source of secondary income and do not have a system in place and their communicaiton is limited by their more pertinent needs.
- Designer Disappears: I have heard this more than anything else. All of a sudden the designer drops off the planet and you are left with nothing.
- Low Level of Skill: Many free-lancer may show some very impressive templates but truth is they don't know how to make the template from the ground up.
http://www.onlywebsites.com/tools.php
Keep this in mind for your SEO strategy:
• Relevant content and keyword density
• Linking TO relevant sites
• NON-RECIPROCAL inbound links
• Regularly posted FRESH content (blogs wok well for this)
Jacob Hiller
OnlyWebsites.com
800-932-6030
When we begin to understand how we can promote our website more efficiently, SEO or search engine optimization can become an exciting way to promote your business. Small business especially can benefit from good SEO. Search engines don’t care how much money you have.
Asyou start building valuable content and networking with other legitimate sites you will soon realize that any tools you may use to monitor your website can make your life much easier. This article contains a few free tools to make monitoring your website SEO easier.
One of my favorite new SEO monitoring tools is located here:
http://tester.jonasjohn.de/
Here you can check each kind of tool you would like to use
which allows you to have all your SEO monitoring tools in one central
location.
http://www.seochat.com
They offer a seeming unlimited number of articles about SEO
industry and also have a list of free SEO tools on the left hand side. The layout of these tools are quite
nice.
It is up to you to decide which tool are best for your SEO. Don’t hesitate to contact me to discuss how to promote your website online or offline.
Jacob
Director of Sales
“Affordable custom website design for small to large businesses”
A big part of internet marketing is notifying potential clients of
your web site. When promoting your website make sure you cover
all your bases.
For successful internet marketing be sure to include your web address in:
- the signature of your email
- your yellow pages listing
- your voicemail
- blog posts you make in blogs related to your industry
- articles your write for trade and consumer publications
- with the hours listed on your facility’s door
- and on business cards
- letterheads
- pamphlets
- street signs
- billboards
- banners
- newsletters
- flyers
- cupons
- T.V. commercials
- radio advertisements
- accessories like coffee cups & pens
- ads printed on cars
Essentially, any place that you choose to market your business should include your web address.
Many businesses are now designing a website with the expectations of managing content in a USER FRIENDLY manner. Business owners don't have time to mess with any learning curve for altering their website. Content management is now becoming an expectation with any website design. OnlyWebsite.com is now unveiling the most advanced content management system currently available.
Jacob
OnlyWebsites.com
Building a website in Utah just got better. If you have a physical address in the state of Utah we are offering 25% off until the end of July.
Jacob
As members of the Provo - Orem Chamber of Commerce we have created a promotion specifically for the Orem business seeking a website design and/or marketing. Not only will we offer Orem businesses %25 off any custom website design, but any business with the address in Orem will also receive %50 off our optimization services. This promotion for Orem business is only available for a limtited time. Must provide proof of Orem based address.
Jacob
onlywebsites.com
If you are building your website content for SEO purposes you may have reached a standstill at the point of CONTENT creation. Content creation can be a difficult task, however some basic strategies may help.
- Hire a writer: A freelance writer or editor may be able to draft frequent content for you at a price you can agree on.
- Blog: A blog maintains a lower standard of polished content so you may feel free to use a more vernacular prose to your additions, and still reap the same benefits.
- Get content ideas from simlar sites. Do not plagerize. Reading content from similar sites can get the creative juices flowing.
Jacob
Onlywebsites.com
Applicable to: Utah - Salt Lake City - Provo - Orem
Onlywebsites.com is offering a limited time %25 discount on their site design and optimization. Onlywebsites.com caters mostly to small business and is a custom website design company.
Jacob
Onlywebsites.com
At times business owners may be tempted to learn the basics of website design in an attempt to lessen the costs of website design by building their website themselves. They may believe that the most afforadable website design will come from their own labors, or perhaps Jimmy down the street who knows a thing or two about website design and could throw something together for a lesser cost.
We know that in the end this is really not affordable at all. The cost of this approach far outweighs the benefits. Many hours are spent in making corrections to errors in the design. These errors can often be avoided entirely had the business owner chosen a professional website design firm to manage the development of the their website initially.
A professional and asthetically pleasing site will convert more web users. Your business will experience growth as your site is legitimately optimized and professionally designed.
Let onlyWEBSITES handle your website design, website marketing and website hosting needs. As professionals in the website development industry we can save you time, money and from the hassel of settling for less.
Finding a local website design company can eliminate much of the stress associated with creating a custom website design.
We develop professional website designs for businesses and organizations the Salt Lake City area, Lindon, Provo and Orem, as well as many other surrounding areas. Being intimately involved in the website design and creation process often puts many of our clients at ease. Our clients are assured that we value their business, creative ideas and website design objectives as they are intimately involved in the website design process.
However, many of our clients are not located in in the Provo, Orem, or Salt Lake area. We have spent the last seven years designing professional websites and affordable websites for our out of state clients. Throughout these years spent in the website design industry we have developed highly efficient operational proceedures. While our local clients from Utah have the luxury of sitting down face-to-face with our consultants during the design process, those not in Utah will be equally satisfied with the level of service we provide.
Our Office are located at: 1432 East 840 North in Orem, Utah 84097
If you have a website you need to promote. If you can't afford professional optimization companies you need to find affordable optimization and free optimization options that will help you promote your website.
Here is one website that gives an excellent synopsis of affordable promotions:
Cheap and Easy Promotion Tips
Trying to keep your methods acceptable, effective, and professional is one of the biggest obstacles of effective and affordable website design. Affordable methods include offline and online methods. I have heard of successful flitering campaigns, make shift signs, bulletin board posting etc... Email campaigns can be very effective if they are thoughfully conceived and carefully executed.
Email me or call me if you would like to discuss setting up your own email campaign. I would be happy to share with you the tools and techniques that I recommend.
Jacob Hiller
800-932-6030
Jacob (at) onlywebsites dot com
You can have affordable website marketing through news articles. One way of effectively marketing your site online and offline is through news articles. This could be as easy as submitting an article about your company to the local newspaper or to mainstream news sites on the internet. Netscape and Newsvine allow people to register and regulary submite news articles. This can not only improve the backlink profile of your website but can generate interest as various articles are read.
Local chamber of commerce PR directors often have connections with local news companies to post new business articles. The Provo-Orem chamber provides local members access to such services. However, such services are not unique to the Provo and Orem. Below I have provided some links where you can post your news articles. Contact me for a full list and some valuable software to help you automate the process, or submit your article to me and I will post it for free to 10 major services.
Register with Netscape News Articles
Register with ShoutWire News Articles
Jacob Hiller
800-932-6030
There are multiple options available for your selection when you are looking for an affordable website design company. It is not difficult to find an affordable design company or affodable hosting for that matter. The challenge is finding an affordable website design firm who also offers affordable hosting and quality website designs.
I have spoken with many clients who, when looking for affordable web design and hosting services, were ready to pay whatever price was demanded because they were not aware of their options. As web users become more educated in regards to internet services, the prices for internet marketing, website design and web hosting decrease.
The job of any website, be it affordable or not, is to drive customers to the website and eventually covert visitors, thus monitizing their visits as a result. Once we have established credibilty through an attractive and relevative web site design we then need to think about ways to improve our site's traffic. Many of us remember putting up our first website and being baffled that visitors didn't simply show up. Then realizing a week later that we needed to somehow promote our own website. What kinds of options do we have for AFFORDABLE website promotion?
- Blogging
- Emails Marketing
- Word of mouth
- Link exchange
- Affiliate partners
- Traditional advertising (perhaps less affordable)
- PPC
- CPA
THE PURPOSE OF A SEARCH ENGINE
Search companies like Google, Yahoo and MSN strive provide web users with the most relevant information.
What do we mean when we say relevant?
When a web user visits a search engine they enter a
“query” into the search box. Relevant results are
results that reflect the search query or “keyword/term” entered into the search box.
When you enter a search for “lawyer in dallas” into
the search query box, you want the engine to provide you with a list of
websites belonging to lawyers in dallas.
The query “lawyer in dallas” is a broad
search. In fact, 86 pages displaying a total of 853 listings
appear on the result page after searching for “lawyer in dallas.” At
the end of the search Google makes the statement:
“In order to show you the most relevant results, we have omitted some entries very similar to the 853 already displayed...”
How then, does Google determine which sites are most relevant?
Search engines use complex formulas, or algorithms,
to determine a site’s placement on the search engine results page.
In these algorithms, elements of your site are
assigned a certain “weight.” One of the most important elements is the
number and quality of links your site contains. Do you referenc e
noteworthy sites within your content? Do you recommend informative
sites to your visitors? Other elements include, but are not limited to,
keywords implemented in content, title tags, and ease of site
navigation.
Because technolgoy is always elvolving, and search
engines are always wanting to improve results, what may have worked
last year is not garunteed to work this year. Algorithms are constantly
being modified to reflect the need of consumers.
How do we know what works now?
At onlyWEBSITES we stay on top of the latest trends
in the market. Our team is contstantly researching the lastest
developments in online marketing to ensure that we are providing our
clients with effective marketing on an ongoing basis. At onlyWEBSITES
we optimize based on the lastest search engine standards and
algorithms.
So...What is Search Engine Optimization?
In a nutshell, search engine optimization is the
process of discovering what search engines are looking for in a “good
website” and then tailoring the website to fit what they are looking
for.
"Blog" is short for "weblog." A blog is an online diary of sorts that allows website owner's to make regular posts to their site.
A blog can be used for a number of purposes. Some site owner's use a blog as an online journal while others use a blog to rant publicly. Many professionals use corporate blogs to provide web site visitors with helpful information. A blog is an efficient means of communicating to the public, and thus is a huge asset to your firm.
In a blog you can post articles you've written or a glossary of terms, answer commonly asked questions, or announce current events in your community, in your profession and within your organization.
How can a blog increase the traffic to my website?
For search engine optimization purposes, a blog is beneficial because it is updated regularly. The sites who update regularly are crawled and indexed more often by the search engines. Consequently, the regularly updated sites experience higher rankings on the search engine results page because they are "favored" with the search engines.
A blog allows you to discuss key elements of your business in more depth and detail than does the information you currently provide on your site. In a blog you can discuss your practice areas in more depth. As you do so you will mention key terms more often. In your blog you may announce the addition of a new attorney. In this announcement you are likely to mention the attorney's name multiple times. The repetition of key terms will improve your ranking on the search engines.
In the context of a blog post there are often links to other resources on the web. Just as the concept of networking is beneficial in real world business, it is also highly beneficial in the virtual world as well. Cross linking is heavily considered by search engines when they are determining worth on the web.
Because a blog provides useful information, having a blog on your site will help convert the new visitors that enter your site. In addition to converting visitors, a blog will also help you retain visitors. A blog can help you establish your presence on the web as a useful and informative website. Users will return often and refer others because you provide the information they are looking for.
Don't have a blog on your site? What are you waiting for!?
Call us today. 1.800.932.6030
Steven R. Y.
“OnlyWebsites designed a web site for my niche... I appreciated being directly involved with developing site content. OnlyWebsites has continued to be helpful and willing to add new updated information. I have received numerous compliments from clients and colleagues. The site has been a critical component in the growth of my practice.”
Joseph M.
“OnlyWebsites has been wonderful for our business. We get compliments on our website on an almost weekly basis. We have received numerous inquiries and several good clients. OnlyWebsites has always been quick to respond to any question that we have. We could not be more satisfied.”
Philip B
“OnlyWebsites did a great job for us. We are a small commercial litigation boutique with a sophisticated practice. Onlywebsite’s
web design perfectly conveyed our firm's image and its strengths.”
Stewart T.
“I am very satisfied with your re-do of the web site. You gave me the look I wanted--clean, bright, simple, as well as repeating the theme "Big firm service, small firm rates" throughout the displays. I want to thank you for understanding my objective and turning into a reality. You did a really outstanding job.”
Robert H. D.
“OnlyWebsites did a great job designing our web site. They were easy to work with and their turnaround time for changes was exceptionally quick. We are very happy with the site they designed for us.”
Joey M.
“I was extremely impressed with the both the quality of the work and their responsiveness. They understand the needs of businesses.”
Richard A. A.
“Yes, thank you for going the extra mile. It really is starting to look nice and has good content. For the first time in my career, I am having fun with a website.”
Peter M.
“When I needed a design firm to update my law firm's website, OnlyWebsites was the clear choice. The techs there were able to quickly interpret my vision and apply to a new site that is both appealing and functional. The many auxiliary services, such as complimentary maintenance and tracking services, as well as the extremely reasonable fees, are rarely offered by other firms and have proved extremely beneficial to our firm.”
Tanya R. V.
“OnlyWebsites have been very helpful, professional, and
attentive to my law firm's need to develop and maintain a professional
website. OnlyWebsites has gone the extra mile to answer all of my questions (some of which have shown my ignorance of technical things). I would heartily recommend Onlywebsites to any attorney wishing to obtain a professional appearance on the Web without having to sink a great deal of time or money into the process. This is one chore that is best delegated out to experts.”
Sincerely,
Jody B
An affordable website design is what everyone is looking for. Unfortunately affordable ofte will translate into incomplete and unprofessional. All things considered, if we attempt to get more than what we are paying for someone, if not everyone, is going to be frustrated. Before anyone looks at the price for a so called "affordable website design" the should consider the following.
- How long is the company been in business?
- Have I contacted any of ther clients?
- How can I ensure continued support for 2 - 10 years down the road?
- Can I eventually add all the features I have on my wishlist even if I can't afford them all now?
- When I call will someone always be there to answer me?
The OnlyWebSites Search Engine Optimization for your site includes both URL submission to the major search engines, as well as what is called "backlink" building. We will add a link to your site to several sites on our network. As more links are built that point to your site, more spiders will find these links and follow them to your site.
Many of the clients at Onlywebsites.com are curious to know how long it will take them to be indexed on a particular search engine. Unfortunately, this is difficult for us to say. Indeed, this is difficult for anyone to say. The Search Engine Optimization industry is a very fluid and dynamic industry. Methods and approaches of indexing seem to change almost monthly. There really is no standard wait-time before your site will start showing up in whichever search engine you are targeting. If you start to read articles about internet marketing, you will find stories of websites that are included after only two to three weeks--and others that didn't find themselves anywhere on the results pages for almost a year.
This variation in timespan depends on many factors. A lot of these factors are confirmed by many professionals in the industry, but when it comes down to it, they are mostly guesswork--the companies that drive the major search engines do not let out the secrets about exactly how the indexing process goes. Domain name age (how long your domain has been around) has been postulated to play a role, as well as how long it has been registered. Building of backlinks, both in quantity and quality, almost certainly plays a role for most search engines. Probably the most important factor, especially for Google, is which keywords you are targeting. For new sites that are targeting a highly competitive keyword, Google is known for implementing a procedure called "sandboxing"--which simply keeps the site out of the search engine results for time periods up to a year. If your brand-new website is targeting a highly competitive term like "beatles CDs", chances are your site will have to wait several months before it is included in the ranking results. The logic behind this is that google doesn't want a brand-new site to be built and suddenly take over the top, legitimate, time-established sites that have been there for years--all in a matter of weeks. If your site has been around for 4 years, it's probably a better site, right? That's the logic.
Onlywebsites.com is committed to bringing you the most recent, cutting-edge optimization available.
Here are a few things to consider when writing your website content for Onlywebsites.com:
• If a web user was looking for a professional in your field what would they search for? (What search terms is your target audience going to use?)
• What pertinent information can you provide web users who have questions about your area of expertise?
You are the expert in your field. Potential clients are searching the web for information you can provide them. The more informative content your website contains the more questions you will provide answers for.
In addition to assisting web users, adding content to your site will draw search engines such as Google and Yahoo to your site. A web page with a significant amount of pertinent content describing area of specialtize will inherently contain more keywords than a mere list of specialtize.
Adding content to your site does not have to be a daunting task. Adding content or altering pre-existing content can be done in small progressive steps. Regular updates to the content of your site signals to search engines that you are a legitimate site on the internet. By updating your content every couple of months you are establishing yourself as a site that wishes to provide web users with the most current up-to-date information. Consequently, web users will visit your site more often knowing that they can find this up-to-date information. Search engine spiders will crawl your site more often in order to search out the newest content you have provided.
SUGGESTIONS FOR INCORPORATING CONTENT
• Each service and/or product you provide should have it’s own unique page. While the content for each product and service may differ, the recommended minimum is a short paragraph describing exactly what you offer.
• Testimonials
• FAQ’s (frequently asked questions)
• Definitions of commonly used terms
• Successful cases
• Blogs
-Postings on topics related to your products and services
-Newsletters
-Updates
-Current Events
-Articles
Each page on your web site should focus on 1-3 three unique keywords or keyword phrases. To determine which keywords to focus on consider the things a web user would search for to locate this page/information on the web. Include the keywords and keyword phrases in the headings of your page’s content. Bolding and italicizing a few keywords within the page is also an appropriate technique to add emphasis. Repetition of the words and phrases, sometimes referred to as “keyword density,” is also important.
SUMMARY
The overall goal in Onlywebsites.com search engine optimization is to convince search engine spiders your site contains legitimate information, is free of word spamming, and follows internet guidelines. In order to do this we must:
• Ensure that your content is relevant to the meta tag identifiers.
• Have enough quality content that users are satisfied with the information provided
• Optimize the content to maximize search engine crawling by;
o Regularly updating your content
o Using Bold & Italics
o Incorporating highly ranked keywords
o Maintaining keyword density
If you have any questions regarding content creation and optimization please feel free to contact us, via our homepage at onlywebsites.com, or by telephone.
A sitemap is a single webpage that is added to your site for search engine optimization purposes. In a nutshell, a sitemap is an outline of the pages in your website. Organized in an hierarchal fashion, the sitemap contains links to each page on your site. These embedded links are in place to enable search engine spiders to access and index each page easily.
In 2005, Google introduced the practice of creating sitemaps in xml files, arranged in a specific format. After the sitemap is posted to your site, Google is notified of its whereabouts. Google then downloads the xml file and updates their index of your site based on the information provided in the sitemap. They review your sitemap monthly to stay on top of recent updates you may make to your site during the month.
The sitemap allows you to notify Google directly of all updates to your site. Because you want your site to be indexed by Google quickly and accurately the sitemap is a wonderful tool. If you have a sitemap on your site you won’t have to wait and hope for spiders to crawl your pages--you‘re assured they‘ll do so monthly.
Fortunately, Google is not the only search engine who accepts the submission of sitemaps. Yahoo and Ask.com also support and utilize the implementation of sitemaps. Good news for optimizing your website! Sitemaps are another great way we can help your site climb to the top of the search engine results.
Content, content, content!
We cannot stress the
importance of content enough.
Your website must contain content that discusses the services you
offer. What market would you most like to target? You are
the expert in your field. You know how to explain what you do
better than anyone else. If you wish to receive high volumes of
traffic, a bulleted list will not suffice.
Many of our clients have a bulleted list of the services they offer on
an internal page of their site. While a list is a great way to display the
services you provide, a list will only mention each service once.
The more you mention the keywords you’d like to, the higher you will
find your listing on the search engine results page for that keyword.
We recommend adding a little more to each service or product
description regularly, and having each service on the list link to its
own separate page.
Search engines like Google and Yahoo want to provide the most relevant
results. When a web user searches for “rainbow colored lollipops” the
search engines do not want to provide a long list of sites who sell
only solid colored lollipops. In order to provide websites that are
relevant to the web users query, a search engine will scour the web for
content that matches the query. Thus, sites who mention “rainbow
colored lollipops” will move to the top of the search engine results
because the terms on their pages reflect the web users query. Those
sites who have no mention of “rainbow colored lollipops” will move
further down on the search engine
results.
Clients often ask, "Why does one professional from our oranization appear in the search results when the others of our organization do not at all?The answer lies in content.
If you are trying to locate your organization by entering a professional's name in the search query box, it is likely that the professional that does appear on the search results page has a profile that mentions his name more than once.
If you are trying to locate your organization by entering a geographical
location and one professional is favored in the results above another, it
is probably because the profession who appears mentions the geographical
location more than once, and more often than the other professionals
mention it in their own profiles.
To provide the most relevant results search engines must know what is
posted on the internet. Search Engines have “spiders” that crawl the
content of the web. As they crawl they “make note” and index sites that
they find.
If you update your site regularly the spiders will crawl your site more
often. Search engines crawl frequently updated sites regularly to
ensure that they, the search engines, are aware of all of the
information that is offered on the web. When search engine spiders
crawl your site more frequently, you will experience enhanced
positioning in the search engine results. Search engines believe that a
regularly updated site is most likely to provide users with up-to-date
information. Consequently, search engines will refer a site that has
been updated recently over a site who has not made any changes in the
last year. [“Regular updates” should occur every 2-3 months.]
The more content you add to your site, the more terms you will discuss.
Consequently, you will cover more search queries and be found at the
top of search engine results.
*A blog is an excellent way to add more content to your site while at
the same time updating your site regularly without altering the
existing content. If you don’t already have a blog give us a call and
we’ll help you set it up.
In summary, the three main ingredients to optimal content are the following:
- Content that is keyword dense
- Content that is regularly updated
- And content that exists in substantial amounts.
If you have any questions or concerns regarding content optimization
please don’t hesitate to contact a member of the Marketing Team!
Erica Chandler
Marketing Team
Erica@onlywebsites.com
In a few simple steps, you can configure your Microsoft Outlook client to receive emails from a POP server, the default email server we use here at LawFirmSites. We recommend using Microsoft Outlook 2003 or higher. If you are using an older version, or if you are using Microsoft Outlook Express, the free, light email client provided with Windows XP, some settings and screens may appear different. The settings, however, would be the same.
The screenshots below feature Microsoft Outlook 2003.
Step 1
Open Microsoft Outlook. Click Tools > Email Accounts.
Step 2
You will be presented with the E-Mail Accounts options. We will concern ourselves with the items immediately beneath E-mail. Select the first option and click next. Note that the other option, "View or change existing e-mail accounts" enables you to see what E-mail accounts you already have configured for Microsoft Outlook.
Step 3
Choose POP3. You may have previously used other options, commonly Exchange or IMAP to allow you to synchronize your email messages to several computers and handheld devices. POP servers do not have that kind of functionality, but they are easier to configure. Click next.
Step 4
Correctly fill out all boxes under the "Internet E-mail Settings (POP3)." They should be configured as follows:
User Information
Your Name: This is how your name will be displayed in outgoing emails
E-mail Address: This should be your full e-mail address we have provided for you at LawFirmSites. Should be youremail@yourdomainname.com
Server Information
Incoming mail server (POP3): mail.yourdomainname.com
Outgoing mail server (SMTP): Usually the same as incoming mail server. However, it may be different if you choose to send through an already existing hosting company. This is usually the case if your emails are bundled with other services in your office, including telephone services, but you have chosen to host your emails with us. If you aren't sure, make it the same as the incoming mail server.
Logon Information
User Name: Your full e-mail address.
Password: Your password. Never reveal your password to anyone.
Check "Remember Password."
Keep this window open for the next steps.
Step 5
Click "Test Account Settings." A new window will open with the results of your test. It will also send a Microsoft Outlook Test Email Message to your Inbox to confirm the success of the test. If you do not eventually see all green check marks, you may want to check your settings. If you have further problems, use our Help Desk to create a support ticket.
Step 6
Click the "More Settings" button in the bottom right-hand corner. This dialog box allows you to specify advanced settings. The General tab, selected here by default, allows you to add other identifying information. You may want to change your mail account name from the incoming server (set by default) to something easier for you to identify. In a list of e-mail accounts you can view at Step 2, this label will be used to identify your different e-mail accounts if more than one has been configured for this computer.
Step 7
Click the Advanced tab.
Your Server Port Numbers should be set to the defaults below. Unless a technical support representative from your office or from LawFirmSites had you change these numbers, they should remain as they appear below.
Check the top two boxes under "Delivery" as shown below. This ensures that a 10-day backup of your emails is stored on the server in case they need to be downloaded again for any reason.
Click Ok to close this window, and "Next" and "Finish" or "Close" to close the next window. This returns you to your Microsoft Outlook inbox. Click the Send/Receive button to begin receiving emails from your newly configured account. You may also receive the Test email generated by Microsoft during our test in Step 5.
